Commerce analytics

Understand B2B and D2C trading performance through the same product and customer model.

Connect Shopify, BigCommerce, wholesale orders, marketplaces and retail channels. Analyse revenue, discounts, refunds, product cost, customer cohorts and contribution by channel, product and segment.

Connect commerce data →See B2B CRM

ShopifyBigCommerceB2B + D2CProducts + categoriesCohorts + LTVMargin + returns

Channel contribution statementIllustrative data

Channel	Net revenue	Gross margin	Acquisition	Fulfilment	Contribution
Shopify D2C	A$1.21m	A$526k	A$137k	A$84k	A$305k
BigCommerce D2C	A$482k	A$205k	A$39k	A$33k	A$133k
B2B wholesale	A$968k	A$358k	A$21k	A$47k	A$290k
Marketplaces	A$180k	A$61k	A$18k	A$24k	A$19k

Commerce questions

Move beyond gross sales reporting.

01Product and category profitability

Net revenue, product cost, discount, media, payment and fulfilment cost by SKU or range.

02Customer acquisition and retention

New versus returning customers, cohort behaviour, repeat purchase, LTV and churn risk.

03Discount and promotion control

Measure incremental demand, margin dilution, customer quality and post-promotion retention.

04Refunds and returns

Connect return reason, product, campaign, customer segment and fulfilment impact.

05B2B versus D2C economics

Compare order size, payment terms, sales effort, service cost, shipping and contribution.

06Forecast demand

Combine trading velocity, campaign plans, seasonality, stock and supplier lead times.

Unified customer and account view

Direct customers and wholesale accounts remain distinct—but comparable.

D2C customerIdentity, acquisition path, orders, returns, lifecycle engagement and predicted value.

B2B accountOrganisation hierarchy, contacts, pricing, terms, orders, opportunities and service context.

Shared product modelOne catalogue and cost structure across channel-specific assortments and prices.

Shared decision modelEvaluate demand, margin, stock and fulfilment before changing campaigns or commercial terms.

Next step

Connect the commerce platform to the true cost base.

Commerce analytics becomes decision-ready when orders are reconciled with product cost, media, fulfilment and finance.

Discuss your requirements Review implementation