Business intelligence, B2B CRM and custom workflows—connected.
Comlytix connects advertising, social, Shopify or BigCommerce, wholesale accounts, direct customers, Shippit, inventory and finance. Use the platform for total business analytics, run B2B customer operations through a connected CRM, or build custom workflows around the way your organisation actually works.
A B2B CRM built around accounts, pricing, orders and profitable growth.
Give sales, customer service, finance and operations one account record. See the relationship, pipeline, quote history, negotiated pricing, credit position, orders, stock constraints and the next commercial action together.
Open B2B CRM →Northline Trade Group
Wholesale distributor · 8 locations · Account owner: Maya Chen| Opportunity | Stage | Value | Probability | Expected close | Owner |
|---|---|---|---|---|---|
| Spring range expansion | Commercial review | A$82,000 | 75% | 06 Aug | Maya Chen |
| New Brisbane location | Discovery | A$41,500 | 40% | 18 Aug | Josh Reed |
| Replenishment agreement | Pricing approval | A$24,500 | 65% | 31 Jul | Maya Chen |
A custom CRM that follows your process—not someone else’s template.
Model the records, roles, approvals, portals and automations your organisation needs. Connect the custom workflow to commerce, advertising, inventory, shipping and finance so operational work and decision intelligence share the same context.
Open Custom CRM →All advertising networks reconciled against actual commerce outcomes.
Google, Meta, TikTok, LinkedIn and Microsoft Ads are normalised across spend, delivery, conversion, actual orders, net revenue and contribution margin—not accepted as separate platform claims.
Open advertising intelligence →| Platform | Campaign group | Spend | Impressions | Clicks | CTR | Conversions | CPA | Revenue | ROAS | Status |
|---|---|---|---|---|---|---|---|---|---|---|
| Google Ads | Search · Brand + category | A$63,420 | 4.82m | 118,240 | 2.45% | 1,906 | A$33.27 | A$264,860 | 4.18× | On target |
| Meta Ads | Prospecting + retargeting | A$54,780 | 8.16m | 104,690 | 1.28% | 1,267 | A$43.24 | A$182,420 | 3.33× | Creative watch |
| TikTok Ads | Video acquisition | A$31,260 | 6.34m | 91,440 | 1.44% | 574 | A$54.46 | A$87,530 | 2.80× | Learning |
| LinkedIn Ads | Decision-maker lead gen | A$21,900 | 1.02m | 8,470 | 0.83% | 186 | A$117.74 | A$54,210 | 2.48× | Qualified |
| Microsoft Ads | Search expansion | A$12,900 | 936k | 21,610 | 2.31% | 302 | A$42.72 | A$23,780 | 1.84× | Review bids |
All social networks connected to audience, traffic and commercial outcomes.
Facebook, Instagram, TikTok, LinkedIn and YouTube are consolidated across organic content, paid distribution, engagement, assisted journeys, orders and revenue.
Open social intelligence →Measure wholesale and direct commerce in one commercial model.
This analytics chapter compares Shopify or BigCommerce with wholesale revenue, sales representatives, customers, pricing, refunds, discounts and costs. The B2B CRM chapter manages the underlying account relationships and commercial work.
Open commerce analytics →| Channel | Orders / accounts | Net revenue | Gross margin | Media | Shipping | Contribution | Trend |
|---|---|---|---|---|---|---|---|
| Shopify D2C | 4,986 orders | A$1.12m | 48.2% | A$139.4k | A$64.8k | A$335.6k | Growing |
| BigCommerce D2C | 1,856 orders | A$462.0k | 44.6% | A$44.9k | A$31.7k | A$129.5k | Stable |
| Wholesale portal | 212 accounts | A$846.0k | 39.8% | A$0 | A$38.2k | A$298.5k | Above plan |
| Sales representatives | 100 accounts | A$414.0k | 35.1% | A$0 | A$19.6k | A$121.3k | Margin watch |
Replace platform claims with reconciled revenue and contribution.
Comlytix resolves overlapping advertising claims against Shopify or BigCommerce orders, refunds, product cost, discounts, payment fees, Shippit costs and finance rules.
Open attribution and profitability →Position-based allocation · 30-day click · 1-day view · identity confidence documented · direct excluded where a known prior touchpoint exists · contribution calculated after product, media and fulfilment cost.
Know whether demand can be fulfilled profitably and on time.
Connect Shippit shipment events with orders, carriers, actual shipping cost, delivery exceptions, available stock and supplier lead times before marketing or sales decisions are approved.
Open fulfilment and inventory →| Channel | Orders | Avg cost | On time | Exceptions | Primary carrier | Decision |
|---|---|---|---|---|---|---|
| Shopify D2CShippit-linked | 2,968 | A$8.42 | 96.8% | 41 | Australia Post | Maintain mix |
| BigCommerce D2CShippit-linked | 1,104 | A$9.18 | 95.1% | 28 | Aramex | Review regional lane |
| Wholesale portalShippit-linked | 164 | A$18.60 | 97.4% | 6 | TNT / FedEx | Within SLA |
| Sales representativeShippit-linked | 50 | A$24.10 | 92.0% | 4 | Mixed freight | Consolidate orders |
Prioritised actions, with evidence and forecast impact.
The engine combines acquisition, commerce, customer, inventory, fulfilment and finance signals. Recommendations remain explainable, confidence-scored and subject to human approval.
Open Decision Engine →- Actual commerce conversion is stableShopify and BigCommerce net orders reconcile within the approved tolerance.
- Contribution margin remains above thresholdSelected product groups retain 31.6% contribution after media and shipping.
- Stock can support forecast demandAvailable-to-promise plus inbound purchase orders cover the 21-day scenario.
- Shippit delivery capacity is healthyApproved regions remain within cost and on-time delivery thresholds.
- Exclude two regional postcodesCarrier exceptions are above the approved service limit.
Search demand softening, inbound stock delay and carrier service degradation. Automated monitoring pauses the recommendation when an approved threshold is breached.
Connect analytics, CRM and operational systems without losing source authority.
Comlytix sits above advertising, social, Shopify or BigCommerce, Shippit, B2B CRM, custom workflows, inventory and finance—normalising shared entities and returning approved actions without replacing specialist platforms.
Open integrations →
Start with analytics, B2B CRM or a custom operational workflow.
Tell us whether the priority is consolidated business analytics, a connected B2B CRM, a custom CRM, or a decision workflow spanning multiple systems. The initial scope can remain bounded and expand only after the data model and operating process are proven.